What to expect

Using our Ignte platform of over 35 charities and a sub-segment of 13.5 million donor records, we wanted to draw on commercial learnings. Three "laws" borrowed from Byron Sharp's How Brands Grow:

• The Pareto Law
• Buyer Moderation
• Double Jeopardy

The best commercial brands are customer-first, not product-first. Charities should be no different. It's time to stop measuring products and campaigns, and start measuring supporters.

Join us for a live session where we'll unpack:

• Why your top 20% of donors give more than you think - and why a single year's campaign report is lying to you about it
• The one finding that should change how you resource stewardship - heavy donors don't cool off like commercial buyers do, so we need to look after them for a lifetime
• Charity size does seem to have a slight influence on loyalty, but not as strong as commercial brands - what does this tell us?
• Why acquisition and retention both need to be always-on strategies

This is the research behind our submission to the Australasian Marketing Journal - fingers crossed we might make the shortlist.

Grab your lunch, bring your questions!

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Limited spaces available!